Website Speed: Don't Let Your Leads Slip Away!

From Click to Conversion in a Flash: The Speed Advantage

- 2 minute read
Website Speed: Don't Let Your Leads Slip Away!

*Image by dooder on Freepik

A holiday should pass slowly, that cup of long black should be savoured, and some movies we don’t want to end but your website speed should load faster than it takes Usain Bolt to run the 100-metre sprint.

Slow website speed is costing you valuable customers. Did you know that 47% of users expect websites to load in under 2 seconds? How fast are you? Find out here quickly!

Here's why website speed matters for converting leads:

1. Impatient Users, Frustrated Leads: Think about it. If your website takes ages to load, users are likely to hit the back button faster than you can say "boo." Studies have shown that a 1-second delay in page load time can lead to a 7% reduction in conversions. These statistics paint a clear picture: slow websites cost businesses.

2. Google Loves Speed (and So Do Your Rankings): Did you know Google considers website speed when ranking search results? A faster website means a higher chance of appearing on that coveted first page, where potential customers can easily find you.

3. Happy Visitors, Happy Conversions: A smooth and speedy website creates a positive user experience. People are more likely to explore your offerings and take that next step, whether it's subscribing to your newsletter or making a purchase.

So, how can you ensure your website is a speed demon?

There are plenty of resources available, but don't worry, we won't overwhelm you! We’ve covered the top three things you can do now here. Start by checking out our speed test to measure your website's loading time. Once you know where you stand, you’ll be better informed on what you need to do to speed up.

Remember, a speedy website is a happy website, and happy websites convert leads into loyal customers! Need a helping hand? We're website speed experts here at BagelHost, and we'd love to chat about how we can help you optimize your website and speed!

Soung and Felix